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C. Julii Caesaris Quae Extant

Joseph Scaliger
1674
Printed by the booksellers Johann and Friedrich Lüderwald at Johann-Erich Hahn

Scaliger – the Intolerant Genius

by
Björn Schöpe, translated by Maike Meßmann

Joseph Scaliger was considered one of the greatest scholars of the 16th century. The committed Protestant was a fierce opponent of the Jesuits. While fighting dissidents on paper and on the field, he became the founder of modern textual criticism.

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Robinson Crusoe

Daniel Defoe
1719
Published by Manesse, Bibliothek der Weltliteratur, 1957

Robinson Crusoe: An Experiment in Microeconomics

by
Teresa Teklić

You end up on a lonely island all by yourself. What do you do? An endlessly fascinating question, which Daniel Defoe’s world famous novel puts to its readers and which has also sparked the interest of economists over time. Learn why in this article.

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Für und Wider den Tabak. Aussprüche deutscher Zeitgenossen über den Tabakgenuss. Geschrieben für die Deutsche Tabak-Zeitung

1890
Published by Gustav Lewinstein by the Wolf Peiser Verlag

Ode to Nicotiana

by
Teresa Teklić, translated by Maike Meßmann

The tobacco industry is a unique example of the triumph of modern marketing. Thanks to effective advertising, millions of people don’t want to give up nicotine despite being fully aware of the consequences. An early example of such advertising is this book.

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Ausführliche Historie derer Emigranten oder vertriebenen Lutheraner aus dem Erz-Bisthum Salzburg (Detailed History of the Emigrants and Expelled Lutherans from the Arch-Bishopric of Salzburg)

Christoph Sancke
1733
Third edition

Refugees Welcome!

by
Daniel Baumbach, translated by Maike Meßmann

When Protestants from Salzburg had to leave their home, a king revealed his keen perception and a pastor saw the opportunity for a bestseller.

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Memoirs of Extraordinary Popular Delusions and the Madness of Crowds

Charles Mackay
1856
3rd edition, published in 1856 in London by G. Routledge & Co.

Popular Delusions, Or: The Stupidity of Others

by
Teresa Teklić, translated by Rachel Agard

Charles Mackay’s book about the greatest errors in human history has been a bestseller since the 19th century. Back then, it was thanks to a clever marketing strategy. Now, it’s because we’re hoping to gain insights into modern financial crises.

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