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The tobacco industry is a unique example of the triumph of modern marketing. Thanks to effective advertising, millions of people don’t want to give up nicotine despite being fully aware of the consequences. An early example of such advertising is this book.

When Protestants from Salzburg had to leave their home, a king revealed his keen perception and a pastor saw the opportunity for a bestseller.

Charles Mackay’s book about the greatest errors in human history has been a bestseller since the 19th century. Back then, it was thanks to a clever marketing strategy. Now, it’s because we’re hoping to gain insights into modern financial crises.

In the middle of the 19th c., there were more tourists than residents in Paris – says writer Louis Desnoyers. He and his colleagues portrayed foreigners in Paris with sharp words. The supposedly non-political text is an image of Paris society shortly before the revolution.

In the middle of the Ottoman Wars of the 17th century, Venice conquered the Peloponnese in a swift attack. A Venetian book by publisher Girolamo Albrizzi detailed the peninsula’s military and economic state at the time – and did so very much in the interest of the political regime.